Signage can take many forms in different environments. Wayfinding signs for navigation, architectural graphics for placemaking, branding signs to reinforce organizational identity, and philanthropy-focused installations to recognize donors or promote giving – all of these elements come together to improve the environment of a building or landscape. Adam was project manager and design lead for the $550,000 signage scope at the Penobscot Pavilion new hospital tower portion of the EMMC Modernization project. From outside to inside and from wayfinding to donor recognition, the project reflects the new face of healthcare in Bangor, Maine.